Blue Shield of California needed a mobile web presence to meet the needs of one of their biggest customers. I worked with a product manager and visual designer, as well as onsite and offshore developers and QA specialists, to quickly define a concentrated set of functionality tuned to the needs of people on the go.
The mobile web presence needed to be developed quickly. We chose features that people needed on the go the most to highlight.
Login screen. We prioritized data security to avoid compromising member information. As a health insurance company, we were compelled to comply with HIPAA requirements in all our systems and processes.
Search filtering. With so many options, it is important to give people ways to access the information they want quickly.