Blue Shield of California needed a mobile web presence to meet the needs of one of their biggest customers. I worked with a product manager and visual designer, as well as onsite and offshore developers and QA specialists, to quickly define a concentrated set of functionality tuned to the needs of people on the go.
iPhone Mobile Web - Unauthenticated Home
The mobile web presence needed to be developed quickly. We chose features that people needed on the go the most to highlight.
iPhone Mobile Web - Login
Login screen. We prioritized data security to avoid compromising member information. As a health insurance company, we were compelled to comply with HIPAA requirements in all our systems and processes.
iPhone Mobile Web - Search
Search filtering. With so many options, it is important to give people ways to access the information they want quickly.